Offer Suite Mapper — Virtually Structured

Virtually Structured · Visionary Lab

Offer Suite
Mapper

Map It. Assess It. Build the Suite That Works.

Stop guessing what's working in your offer suite and what needs to go. Enter your current offers, answer 10 strategic questions, and get a custom suite map — with a verdict on every offer and a clear action plan.

What you'll get

A visual map of your current offer suite by price tier
A verdict on each offer — Star, Core, Evolve, Position, or Retire
Your Suite Health score across 3 dimensions
A gap analysis — what's missing and why it matters
A prioritized action plan with your next 3–5 moves
Downloadable PDF with your full suite assessment

Before you begin: Have your current offers, prices, and a general sense of what sells (and what doesn't) ready. This works best when you're honest about which offers actually get results vs. which ones you're holding onto out of habit.

Offer Suite Mapper

Step 1 of 4

Your Current Offers

Enter up to 4 of your current offers. Only Offer 1 is required — add as many as apply. Include offers you're actively selling, even if they're underperforming.

Offer 1 *

Offer Name

Price (monthly or total)

Offer Type

How Well It Sells

How It Feels to Deliver

Offer 2 Optional

Offer Name

Price

Offer Type

How Well It Sells

How It Feels to Deliver

Offer 3 Optional

Offer Name

Price

Offer Type

How Well It Sells

How It Feels to Deliver

Offer 4 Optional

Offer Name

Price

Offer Type

How Well It Sells

How It Feels to Deliver

Offer Suite Mapper

Step 2 of 4

Suite Structure

How well does your suite hold together as a system? These questions look at price range, client journey, and revenue mix.

How many distinct price points does your current suite cover?

Just one — everything I sell is in the same price range Two — low and high, but nothing in between Three — I have an entry, mid, and premium option Four or more — I have clear tiers across multiple price points

Can a client naturally move from one of your offers to the next as their business grows?

No — there's no logical next step between my offers Sort of — there's a loose connection but it's not deliberate Mostly — the progression makes sense even if it's not always clear Yes — clients regularly move from one offer to the next

How much of your revenue comes from recurring arrangements (retainers, memberships, subscriptions)?

None — everything is project-based or one-time A little — one or two recurring clients but it's not reliable Some — maybe 30–50% of my income is recurring Most of it — recurring income is my foundation

Is your highest-priced offer also your most clearly defined and easiest to explain?

No — my premium offer is actually vague or hard to articulate Somewhat — I know what it is but I struggle to describe it clearly Mostly — it's defined but the positioning could be sharper Yes — it's my clearest, most differentiated offer

Offer Suite Mapper

Step 3 of 4

Market Signals

What is the market actually telling you? These questions reveal gaps between what you offer and what people are looking for.

Are clients or prospects regularly asking for something you don't currently offer?

Yes — I hear it all the time and I don't have anything for them Sometimes — I've heard it a few times but it's not constant Rarely — it happens but isn't a recurring theme No — my suite covers what people ask about

Do you turn away or refer out work because it doesn't fit neatly into your current offers?

Frequently — I turn away work that doesn't fit all the time Sometimes — a few times a year I decline or refer out Rarely — I can usually fit incoming work into what I offer Never — my offers cover everything I want to take on

How often do you build custom scopes or one-off proposals outside your standard offers?

Almost always — I rarely sell from my suite, it's mostly custom Often — custom is common, more than I'd like Occasionally — I go custom sometimes but prefer my packages Rarely — I sell from my suite as-is almost always

Offer Suite Mapper

Step 4 of 4

Alignment & Goals

Does your suite actually work for the business you're building? These questions look at time-to-revenue, income math, and client fit.

Are your highest-priced offers the ones that take the LEAST time per dollar to deliver? E.g. a $5K VIP day takes 8 hours ($625/hr) vs. a $2K/mo retainer at 20hrs ($100/hr).

No — my premium offers actually take the most time per dollar Mixed — some are efficient, some aren't Mostly — higher-priced offers are generally more time-efficient Yes — my premium offers are my best time-to-revenue ratio

Does your current suite support your income goals when you're at your ideal client capacity?

No — even fully booked, I don't hit my goals Barely — I'd hit my goals but it would require too many clients or hours Mostly — close, but the math requires more hours than I want Yes — my suite math works at my ideal capacity

Is your current offer suite consistently attracting the type of clients you actually want to work with?

No — I'm regularly attracting the wrong clients Sometimes — mixed bag, some great clients, some not the right fit Mostly — good clients with occasional mismatches Yes — my offers filter for exactly who I want to work with

Suite Health

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Suite Health Score

Mapping…

🗺 Your Offer Suite Map

✦ Offer Verdicts

Verdict Key STAR Keep & scale — selling well and you love it CORE Keep & optimize — solid performer, refine the delivery POSITION Fix the marketing — you love it but it's not selling EVOLVE Change the delivery — selling but draining you RETIRE Sunset it — not selling and not energizing

⚑ Gaps & Opportunities

→ Your Action Plan

Virtually Structured · Visionary Lab

Offer Suite
Mapper

—

Suite Health

Suite Assessment · Virtually Structured · Offer Suite Mapper

Your Suite

Offer Inventory

Offer Verdicts

What to Keep, Evolve & Retire

Key: STAR = keep & scale · CORE = keep & optimize · POSITION = fix the marketing · EVOLVE = change the delivery · RETIRE = sunset it

Gaps & Opportunities

What Your Suite Is Missing

Action Plan

Your Next Moves

Offer Suite Mapper · Virtually Structured · virtuallystructured.com