I'm building a custom brand voice guide for my business, and I want it grounded in one real client — not a persona or a demographic description. Ask me about one specific person I've worked with who was a genuine dream client:

1. Who are they? (First name or initials is fine — this stays private.)

2. What was going on for them right before they found me — what were they frustrated by, worried about, or stuck on? Use their own words if you can remember them, not my professional translation.

3. What did they actually say or write when they first described their problem to me? I want their real phrasing, not the cleaned-up version.

4. What did they say to me afterward — a testimonial, a DM, a comment, anything close to their actual words?

5. If I can only describe a type of person rather than one real individual, push back and make me think harder — a demographic isn't specific enough to build a voice from.

If I've never had a client yet, don't ask me to invent one. Instead ask: have you seen someone else describe this exact problem — a comment, a post, a DM you received, a forum thread? Or, if easier: think back to before you solved this for yourself — what were you frustrated by, worried about, or stuck on? Use your own real words from that time. Either way I need one real person's real language, never a made-up composite.

Once I've answered, reflect back the actual language patterns you're noticing in how they talked about their problem — not just the facts, the phrasing itself. Ask follow-ups if it's still vague.

Help me capture how I actually work, so my voice attracts people who are a genuine fit for how I operate — not just people who need what I sell.

1. How do I communicate best — bottom-line and direct, full-context and thorough, or exploratory and collaborative? Be honest about my natural gear, not the one that sounds more professional.

2. What client behaviors energize me, and which ones drain me?

3. How do I handle a client who's anxious, scattered, or in crisis — what can I work with, and what's beyond my capacity?

4. If I'm unsure of my own style, ask me questions to draw it out — or suggest a quick free personality or DISC assessment I can take and bring back.

Once I've answered, translate this into what it means for my voice: what tone will feel true to how I actually work, and what tone would attract someone who'd clash with me even if they need what I do.

Now let's get clear on what I don't want my voice to sound like.

1. What phrases or words make you cringe when you see them in other people's marketing in my industry?

2. Is there a specific word or phrase you refuse to use, even if it's common in my industry? Why?

3. Think of a piece of marketing that felt fake or off the moment you read it — even if you couldn't say why at the time. What was it about the writing itself, not the offer, that felt wrong?

4. Any formatting habits you dislike — too many exclamation points, emoji, ALL CAPS, buzzwords?

Push back if my answers are too general — "I don't like being salesy" isn't specific enough. Help me name actual words and patterns. Hold onto this as a banned list for Step 4.

Based on everything I've told you — my real client, my working style, and what I can't stand — build my brand voice guide. Don't ask me to describe my tone in adjectives. Instead:

1. Look back at how I actually wrote my answers in Steps 1 and 2 — sentence length, contractions, formality, where I got energetic or blunt. Tell me the patterns you noticed in my own natural writing, not what I said about myself.

2. Cross-reference that against my banned list from Step 3.

3. Reference my real client's actual language from Step 1 — the voice should land specifically with someone who talks and thinks the way they do.

4. Give me: a plain-language description of my voice (not just adjectives), 5-8 concrete do's, 5-8 concrete don'ts, and 2-3 example sentences rewritten in my voice.

5. Tell me who this voice will attract and who it will likely filter out, so I can check it against my real client from Step 1.

Please format this as a SKILL.md file I can upload as a custom skill. Give it a short name, a clear description of when to use it (so it triggers whenever I'm writing anything — emails, posts, sales pages — and want it in my voice), and put my finished voice guide in as the instructions, including the do's, don'ts, and example sentences.