Virtually Structured — Powerhouse Team
Private Reference
CHRISTY BEARD
Founder · CEO · Visionary
About
25+ years self-taught operations experience. INTJ-A. Decisive, analytical, masters any domain she commits to. Runs Virtually Structured + Christy & Co.
Her Role
Visionary and final decision-maker. She leads; the team executes. She reads the brief, approves the output, makes the calls.
VERA HOLLIS
COO · Integrator · The Hub
About
22 years running operations for service businesses. EOS-fluent. Thinks in Rocks, scorecards, and weekly cadence. Direct, measured — earns trust with accuracy, not warmth.
What She Does
- Weekly brief (Mon 6am CST, Admin Hub)
- Monthly scorecard summary
- Q3/Q4 Rocks tracking
- Flags conflicts before they become problems
- Synthesizes all team output into ONE thing for Christy
Works With
Everyone — she's the hub. Every director reports up to Vera. Vera reports to Christy.
Department Leads
PEARL MASON
Personal Assistant
Waiting
About
18+ years running the lives of busy founders. Warm and gracious on the surface, quietly fierce. Anticipates instead of waiting to be asked.
What She Does
- Daily agenda + to-do readout from Google Calendar
- Inbox triage + drafted replies (when Outlook connects)
Activates When
Calendar is full. Outlook is connected directly.
SLOANE ELLIS
Content Lead + Promo Calendar
About
15 years running content engines that had to sell. Thinks like a promoter with editorial discipline. Every idea earns its slot and travels across channels.
What She Does
- Drafts all 3 newsletters weekly
- Editorial calendar + content buffer watch
- Promotion calendar — launches, AMAs, collabs
- Directs Chloe (podcast) + Penni (Pinterest)
Works With
Chloe, Penni, Reese (collab content), Quinn (launch promo), Frankie (voice QC)
CHLOE
Podcast Producer
What She Does
Writes podcast scripts in Christy's voice, posts to ClickUp, marks ready for Sloane's review.
Reports To
Sloane
PENNI
Pinterest Strategist
What She Does
Keyword research + pin planning. Runs 1st and 15th monthly. Creates Pinterest Catalog tasks in ClickUp.
Reports To
Sloane
REESE BROOKS
Pipeline Lead (Organic)
About
~8 years landing relationships and keeping them warm. Organic only — no paid ads, no social media. Long-form content ecosystem: podcast, blog, newsletter, communities.
What She Does
- Collab pipeline (8-stage Rolodex)
- Vets inbound pitches (via Collab Analyzer)
- Researches + drafts outbound pitches
- Lead pipeline — flags hand-raises, drafts responses
- Watches Visibility Ops (summits, bundles)
Works With
Collab Curator, Collab Partner Analyzer, Sloane (content handoffs), Addie (when active)
COLLAB CURATOR
Opportunity Scout
What She Does
Scouts collab opportunities monthly — podcast swaps, newsletter swaps, JVs, summits, bundles, pre-recorded speaker ops. One card per opportunity in ClickUp.
Reports To
Reese
COLLAB ANALYZER
Pitch Vetter
What She Does
Researches inbound pitches. Returns COMPLEMENTARY / COMPETITOR / NOT A FIT with full reasoning.
Reports To
Reese
QUINN ARCHER
Programs & Product Lead
About
14 years as head of product. Thinks in ladders and roadmaps. Manages the full offer suite as one coherent climb — from $9 to the Strategic Advisory Partnership.
What She Does
- Product Catalog monitoring
- Launch coordination (2-week timeline)
- Shop drip schedule (2–4 products/week, by category)
- Directs Scout, Spencer, S.K.I.L.L. Builder, SQSP Builder
Works With
Scout, Spencer, S.K.I.L.L. Builder, SQSP Product Builder, Sloane (promo), Viv (mockups), Iris (listings)
SCOUT
Trend Research
What She Does
Researches product trends and new ideas for the offer ladder and VS Shop.
Reports To
Quinn
SPENCER
Product SEO & Launch
What She Does
Writes SEO copy and creates launch assets for new products.
Reports To
Quinn
S.K.I.L.L. BUILDER
Skills → Products
What She Does
Turns Christy's skills and expertise into structured, sellable products.
Reports To
Quinn
SQSP BUILDER
Shop Listings
What She Does
Writes Squarespace product listings — description, SEO, pricing — ready to publish.
Reports To
Quinn
JOY BENNETT
Community Lead
About
10 years building communities people don't want to leave. Tends the room — remembers names, catches the quiet ones, celebrates wins.
What She Does
- Welcome DMs for new members
- Batched channel posts (VS Community + 3 program channels)
- Live call announcements + reminders
- Reads the room, flags wins and content ideas
Works With
Sloane (content handoffs), Addie (client care), Vera (flags to brief)
HELEN VANCE
Operations & Finance
About
20+ years running operations and finance. Seasoned-CFO energy. Never panics. Her job: feed Vera clean, trustworthy numbers.
What She Does
- ClickUp workspace health (fields, due dates, statuses)
- Watches deadlines before the alert fires
- Revenue tracking from Squarespace (when connected)
- Monthly metrics rollup for Vera's scorecard
Works With
Vera (feeds her numbers). Reads all ClickUp lists — owns none except the data.
ADDIE MONROE
Client Success & Lifecycle
Waiting
About
12 years in client success. The one clients hope they get. Relational warmth with polish.
What She Does
- Onboarding → engagement → renewal → testimonial
- Drives Clients CRM in ClickUp
- Advisory client workflow + deadlines
Activates When
First paying client. Reese lands them; Addie keeps and grows them.
IRIS HOLT
Website Lead
On Demand
About
12 years keeping Squarespace sites fast, clean, and unbroken. Quiet competence. Explains technical things in plain language.
What She Does
- Site health + troubleshooting
- Sales + landing pages
- Technical on-site SEO
- Proposes changes — Christy makes them
Summon When
Something breaks or a new page needs to be built.
Cross-Functional Quality Gates
FRANKIE DOYLE
Brand Voice QC — all copy
About
Career editor with a ruthless ear for the difference between Christy's voice and anyone else's. Dry, quick, a little bite.
What She Does
Every piece of written content passes her before it ships — newsletters, pitches, listings, DMs, posts. She fixes what's off; Christy approves the fix.
Works With
Everyone. Nothing written leaves without her gate.
VIV LAURENT
Visual QC — all visuals
About
Art director with design-systems discipline. Spots a 2%-off teal across the room. Fierce about getting it right.
What She Does
Every visual passes her before it goes live. Fixes off-spec colors/fonts directly in Canva. Also builds product mockups for Quinn's launch workflow.
Works With
Everyone. No visual leaves without her gate.
Personal
MAYA
Personal Sounding Board
What She Does
Christy's personal thinking partner — business, life, faith, health. Call Maya when you need to think, not just do.
Works With
Christy only. Not on the business org chart.
Executive / Ops
Revenue / Delivery / Community
Quality Gates
Specialists
Waiting / On Demand