The Visibility Myth: Do You Really Need to Be Everywhere?

Feeling like you need to be on every platform to grow your business? Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads—it’s exhausting just thinking about it.

Here’s the truth: more platforms don’t automatically mean more progress. In fact, spreading yourself too thin can actually slow you down.

Instead, let’s focus on strategic visibility.

If you want to be on a platform:

Choose one and focus solely on that one platform to see what your ROI is and if your target audience is even hanging out there. Is this platform sending you traffic? If not, it might be time to look at a new platform, or a new way to reach your target client or customer.

Try collaborating with complementary businesses and do things like email swaps or lead magnet swaps. This gets you in front of audiences that are already warmed up to similar services or products, making your ROI better and faster than hours on social media platforms that may or may not show your content to your followers.

Your business isn’t about being everywhere—it’s about showing up with impact where it matters most.

Ready to simplify and scale? Hit reply and tell me: what’s one platform you actually enjoy using?

Christy