OBM Unscripted Podcast
Real Talk. Real Answers.
Three OBMs. One mission: to pull back the curtain on growing a VA, OBM, or online service-based business that actually works for you. Whether you’re just starting out, scaling to a team, or somewhere in between, we’re giving you the strategies, stories, and unfiltered truths you need — minus the hustle-and-grind hype.
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Why We Started OBM Unscripted
Let’s be honest — running an online service business can feel isolating. Between client work, marketing, and keeping your systems from falling apart, it’s easy to feel like you’re figuring it all out alone.
That’s why we teamed up — three OBMs on different journeys, but with the same goal:
Build a thriving, collaborative community for VAs, OBMs, and online business professionals
Build + provide a community of professional resources to better serve your clients
Share what’s actually working (and what’s not)
Every episode, we bring you practical tips, real-life examples, and honest conversations about the good, the hard, and the “no one talks about this” parts of running your business.
Episode Library
Episode | 11 | Stop Tweaking. Star Sending.
How many drafts are sitting on your desktop right now because they are “not quite ready”? In this episode of OBM Unscripted, we get real about perfectionism, resentment, and why hitting publish matters more than polishing forever.
The three of us swap stories from the trenches of Online Business Management, balancing client independence with support, the sting of over-helping, and how communication can make or break a working relationship.
Episode | 10 Part 2 | What the heck do OBMs do anyway?
In this episode of OBM Unscripted, we break down what it really means to be an Online Business Manager (OBM). From separating the role from Virtual Assistants (VAs), to unpacking systems, strategy, and team leadership, we explore why OBMs are more than just task-doers. Expect candid talk on market misconceptions, the growing demand for OBMs, and why standardization matters for the future of the profession.
Episode | 9 Part 1 | What the heck do OBMs do anyway?
In this episode of OBM Unscripted, we break down what it really means to be an Online Business Manager (OBM). From separating the role from Virtual Assistants (VAs), to unpacking systems, strategy, and team leadership, we explore why OBMs are more than just task-doers. Expect candid talk on market misconceptions, the growing demand for OBMs, and why standardization matters for the future of the profession.
Whether you are a business owner curious about hiring an OBM, a VA considering the leap, or an OBM navigating your own path, this conversation gives you the insight (and reality check) you need.
Episode | 08 | What’s Your OBM Superpower
In this episode, Christy, Muneeba, and Layna get real about what it actually means to build your business around your strengths and why your superpower probably is not “doing everything yourself.”
We are talking energy drains, delegation guilt, niching pains, and that slow burn of confidence that comes from owning what you do best (and letting go of the rest). Whether you are still figuring out your niche or you are deep into client chaos, this one is a pep talk and a permission slip in one.
Episode | 07 | Super Heros & Personality Profiles
Are personality tests a secret business superpower… or just another label? In this episode of OBM Unscripted, we unpack the good, the bad, and the occasionally ridiculous side of tools like the DISC profile. From hiring decisions to team dynamics, we talk about how these assessments can help — and where they can go wildly off course. We also explore what they mean for neurodivergent folks, why context is everything, and why no test can replace an actual conversation.
Episode | 06 | Do You Need a Business Coach?
Is a business coach a game-changer… or a waste of time? In this week’s OBM Unscripted, we put Christy Beard in the hot seat to tackle the big questions. From spotting red flags to knowing when (and when not) to invest in coaching, it is an unfiltered Q&A packed with real talk, laughs, and a few hard truths. Whether you are an experienced OBM or just starting out, this episode might change how you think about coaching.
Episode | 05 | Who Let This Fraud in? (Oh Wait, It’s Me)
Ever felt like you're one lucky break away from being “found out”? You’re not alone, and you’re definitely not an impostor. In this episode, Layna, Muneeba, and Christy pull back the curtain on impostor syndrome in the OBM world (and beyond).
We unpack the mind games, the spirals, and the sneaky ways self-doubt shows up, no matter how experienced you are.
Episode | 04 | Beyond the Systems: Why Soft Skill Matter Most
In this episode, Muneeba, Christy, and Layna dive into the underrated powerhouse behind OBM success: soft skills. From navigating tricky client dynamics to setting firm (but friendly) boundaries, we unpack why emotional intelligence, communication, and adaptability aren’t just “nice to have”, they’re non-negotiables in a digital-first, people-driven business landscape.
We also dig into the limits of AI (spoiler: robots still suck at reading the room) and how soft skills are actually a repeatable part of your business system, not just personality traits you’re born with
Episode | 03 | When Clients Say No: Rejection & Resilience in Business
In this candid episode of OBM Unscripted, Christy, Muneeba, and Layna dive into one of the hardest parts of running a service-based business: rejection.
From the top of the funnel to the final stages of onboarding, the trio explores the emotional and strategic impact of hearing “no”, especially when you’ve already envisioned the transformation you could deliver. Layna shares a particularly fresh rejection from a prospective client paralyzed by control issues, despite needing help. Muneeba and Christy unpack the emotional aftermath, ego bruises, and the tension between a founder’s readiness and a service provider’s clarity.
Episode | 02 | Finding Clients: The Unfiltered Truth
In this episode of OBM Unscripted, Layna Maye, Muneeba Brooks, and Christy Beard spill the real tea on what it actually takes to start building your client roster as an Online Business Manager. We’re talking rejection, trial and error, and all the mindset junk that shows up along the way. From figuring out your niche to just putting yourself out there (even when you feel totally unqualified), we unpack how each of us is working toward sustainable, aligned client work and why there’s no one-size-fits-all approach.
Episode | 01 | How To Find Your OBM Tribe
In this episode, we’re tackling one of the biggest success factors that rarely gets enough airtime: community.
Whether you're just starting out as an Online Business Manager or you’ve been in the game a while, the truth is—trying to do it alone will burn you out faster than a broken Zapier automation. We talk about how to find your people, the difference between supportive and performative communities, and what it really takes to feel connected when you're working solo from your kitchen table.
Trailer
Meet your hosts: Layna Maye, Muneeba Brooks and Christy Beard; three Online Business Managers with different backgrounds and one shared mission: to pull back the curtain on what it actually means to run the show behind the scenes.
In this trailer, we’re laying the groundwork for OBM Unscripted: what to expect, why we’re here, and why this podcast isn’t your average highlight reel.
Spoiler: it’s real, it’s useful, and it’s definitely unscripted.
Be Part of the OBM Unscripted Community
This isn’t just a podcast — it’s a conversation. Join our free community for VAs, OBMs, and online business pros where you can:
Share your wins and challenges
Have access to a community of professional knowledge & resources to better serve your clients
Surrounded with like-minded professionals— collaborate, refer + connect
Get extra tips, templates, and behind-the-scenes resources from each episode (Never miss the Freebies we give away in our episodes) —> Sign up Below
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