Your Brand Voice Matters for Trust & Sales

Hey Visionary,

I’m Patricia. 

Christy was kind enough to let me crash your inbox today to talk about why discovering your Brand Voice is essential to business success.

I'm a Brand Voice Strategist, and I've owned my own business for a decade. Before that, I had a career in the corporate energy sector, and my first gig was 15 years in the Army. And I can say that over my 30+ year communications career, I’ve written in a LOT of different voices.

What is Brand Voice, you might ask... It's how you naturally show up in your marketing content: your personality, your tone, and the words you use.

Let me tell you something most of us don't realize is a common problem:

Your content sounds different every single time.

Different on your website than in person 

Different in emails than on social media 

Different when you write it yourself versus when someone else (or something else - hello AI) does

And here's the thing: your people notice.

Let's say they met you at that networking event and loved your vibe. Then they checked out your website or LinkedIn and thought, "Is this the same person?"

That disconnect? It causes doubt and a lack of trust. And worst of all? It's costing you clients.

Not because your content is "bad". But because it's inconsistent.

Let’s get you recognized, trustworthy and unforgettable.

The fix is simpler than you think: My Brand Voice Jumpstart Workbook.

Take 30 minutes and choose your 3 core Brand Voice words. Getting clear on these 3 words gives you insight into your Brand personality and tone.

You'll know exactly:

How to write emails 

What to tell your copywriter, your VA and how to prompt AI (there’s no judgement here) 

How to update your LinkedIn profile so it sounds like the fabulous person you are

That's what my Brand Voice Jumpstart workbook does. It walks you through the process in about 30 minutes, and it's completely free.

Grab your free copy of My Brand Voice Jumpstart Workbook Here

Because showing up as yourself shouldn't be this hard.

Patricia

Did you know…

Some of the most consistent growth happens quietly — through trusted relationships, shared audiences, and aligned collaborations. The Strategic Collaboration Collective was built to support exactly that, without pressure, performance, or content overload.